our thoughts on the future of real ale…
From our perspective, the future of real ale is bright. The industry is growing, and there is a growing interest in real ale from consumers.
There are a number of reasons for this growth. Real ale is a unique and flavorful beer that is made with traditional methods and people love locally brewed beer! It’s becoming more widely available, as more and more pubs and restaurants are starting to serve it, with the increase in recent years of micropubs, craft beer bars etc.
Trends we have noticed:
The growth of craft beer. Craft beer is a type of beer that is made in small batches, often using traditional methods. Real ale is a type of craft beer, and the growth of craft beer is likely to benefit real ale.
The rise of the "experience economy." The "experience economy" is a term that describes the growing trend of consumers seeking out unique and memorable experiences. Real ale is often served in pubs, which are social places where people can relax and enjoy a drink. This makes real ale a good fit for the experience economy.
The changing demographics of beer drinkers. The demographics of beer drinkers are changing, with more and more women and millennials drinking beer. These groups are more likely to be interested in trying new and different beers, such as real ale.
The future of real ale looks very promising. The industry is growing, and there is a growing interest in real ale from consumers. This is good news for both real ale drinkers and the pubs that serve it.
Want to support the real ale industry?
Support local breweries. Buying real ale from local breweries helps to support the industry and ensures that there will be a supply of cask ale in the future.
Drink real ale in pubs. Pubs that serve real ale are more likely to continue to do so if they have customers who are willing to drink it.
Promote real ale to others. Tell your friends and family about real ale and encourage them to try it.
Attend real ale festivals. Real ale festivals are a great way to try a variety of real ales and to learn more about the industry.